Consulting: My Mission

Improve organization, provide creative content, write compelling stories, enhance branding, and help clients achieve their unique goals.
“When we had to cancel our largest fundraising event due to COVID-19, Rachel was our point person to help us pivot to a robust campaign that comprised of email solicitations, virtual fundraising, and social media campaigns.”
— Denise Wang-Kline, Vice President of Development, Boys & Girls Clubs of SF
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Nonprofit

FUNDRAISING STRATEGY, BRANDING, & CREATIVE CONTENT

9+ years of nonprofit work, 5+ years online fundraising, 9+ years project management, nearly 2 years working with 900+ nonprofits across the country

  • Online fundraising (general & specific to the response of COVID-19)

  • Campaign strategy & building - creating a calendar

  • Donor stewardship strategy

    • Monthly donor program

    • Board stewardship

    • Segmentations

    • Fundraising events

  • Social media content calendar / planning

  • Social media engagement

  • Copy writing & review

    • Guidestar / Charity Navigator

    • Website

    • Annual Report

    • Blogs

    • Press Releases

  • Additional Services - Host ‘how-to-webinars’, create & deliver training videos, some design ability, identify technology needs for NPO.

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Marketing & Communications

BRAND

  • Brand strategy

  • Brand awareness

  • Present & identify new opportunities

  • Email marketing strategy

SOCIAL MEDIA

  • Social media strategy

  • Social media copy

  • Present & identify new ideas for engagement

COPY WRITING

  • Websites

  • Blogs

  • Social media posts

  • Email marketing content

  • Webinar content

  • Video / PSA scripts

  • Speech writing

  • Appeal letters

PROJECT MANAGEMENT

Confident in working with your clients, engineers & designers. Can lead projects in various areas:

  • Divi - WordPress

  • Trello, Click Up, Favro

  • FullStory

  • Intercom

  • Mailchimp, Constant Contact

  • Various CRMs

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Abbreviated Work Experience

KINDEST

Innovative online fundraising platform for nonprofits

First employee hired and integral part of the creation of V1  (launched May 2019) and V2 of the platform (due to launch Q3 2020). Worked directly with Cofounders, Head of Business, CEO, and CTO. Exceeded key objectives in raising over $1.2M in revenue from product launch and achieving over 290% quarter-over-quarter growth in 2019. 
Created the Client Success Department working with 900+ clients. Worked with CTO to build out platform features, created over 50 'ready-to-go' draft campaign templates for clients to use, oversaw all content on website & marketing emails. Worked with key accounts including Boys & Girls Clubs (nearly 30 across the country), American Lung Association of LA, and a journalism site named Raw Story.

Sept. 2018 - July 2020

Industry: Technology

Department & Areas of Focus:

  • Director of Client Success

  • Project Management

  • Fundraising strategy (900+ clients)

  • Email marketing

  • Client cultivations

  • Webinars

  • Communications

GARY SINISE FOUNDATION

Top-Rated nonprofit veteran & first responder organization 

Joined the team within the first year of launch. Worked directly with the Executive Director & Founder. Helped to to raise over $100M in overall donations and built a donor base of over 60,000.
Was named Interim Director of Development, overseeing all revenue and donor growth. Project manager to design & engineer team. Speared headed the creation of the Marketing & Communications Department and managed full-time staff & consultants. Responsible for all content for fundraising, email marketing, campaigns, website, programs, spreading awareness, and events.

August 2012 - August 2018

Industry: Nonprofit

Departments& Areas of Focus:

  • Director of Marketing & Communications

  • Development

  • Project Management

  • Events